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Carbon neutral vs net zero: what the claims mean and how to spot greenwashing

A neutral guide to carbon neutral, net zero and climate positive claims, the standards behind them (ISO 14068, SBTi, UN HLEG) and India's 2024 greenwashing guidelines.

What does "net zero" mean?

At the level of the whole world, the IPCC (AR6) defines net zero greenhouse gas emissions as the point when human-caused emissions are balanced by human-caused removals over a set period. The Paris Agreement (Article 4.1, 2015) sets the goal of reaching such a balance in the second half of this century. The IPCC (AR6 Working Group III, Summary for Policymakers, 2022) found that global net zero CO2 is reached in the early 2050s in pathways that limit warming to 1.5°C with no or limited overshoot, and around the early 2070s in pathways that limit it to 2°C.

India has announced a target of net zero emissions by 2070 (stated in India's First Biennial Transparency Report, BTR-1, to the UNFCCC).

For companies, the most widely used rulebook is the Science Based Targets initiative (SBTi) Corporate Net-Zero Standard, launched in October 2021. Version 1.3 remains open for new target submissions until 31 January 2028. Its core rules are:

  1. Near-term targets covering the next 5 to 10 years, roughly halving emissions before 2030.
  2. Long-term targets to cut emissions by 90% to 95% before 2050 across scopes 1, 2 and 3.
  3. Neutralising only the residual emissions left after those cuts, using permanent carbon removals.
  4. Beyond value chain mitigation, such as funding climate projects elsewhere, encouraged in addition to, and never instead of, deep cuts.

Under the SBTi approach, buying carbon credits does not count as cutting a company's own emissions. SBTi published Version 2.0 of the standard in June 2026; according to SBTi, validations under Version 2.0 open from 1 February 2027, and all new target submissions must follow it from 1 February 2028.

The UN High-Level Expert Group on the Net-Zero Emissions Commitments of Non-State Entities, set up by the UN Secretary-General in March 2022, published its report "Integrity Matters" at COP27 in November 2022. Its 10 recommendations include setting interim targets for 2025, 2030 and 2035, not counting carbon credits toward interim reductions, planning an exit from fossil fuels, aligning lobbying with climate targets, and reporting progress every year with independent verification.

Sources: IPCC AR6 Working Group III, Annex I: Glossary (2022); IPCC AR6 Working Group III, Summary for Policymakers (2022); UNFCCC, Paris Agreement (2015); ISO 14068-1:2023 Climate change management: Transition to net zero, Part 1: Carbon neutrality (catalogue page); BSI, PAS 2060 and ISO 14068-1 carbon neutrality; SBTi, The Corporate Net-Zero Standard (web page); SBTi, SBTi launches world-first net-zero corporate standard (28 October 2021); United Nations, High-Level Expert Group on the Net-Zero Emissions Commitments of Non-State Entities, Integrity Matters (2022); Press Information Bureau, CCPA issues Guidelines for Prevention and Regulation of Greenwashing and Misleading Environmental Claims (15 October 2024, Release ID 2064963); Department of Consumer Affairs, Guidelines for Prevention and Regulation of Greenwashing or Misleading Environmental Claims, 2024 (PDF); ASCI, Draft Guidelines: Environmental/Green Claims (16 November 2023); European Commission, Directive (EU) 2024/825 on empowering consumers for the green transition (Transition Pathways page); Directive (EU) 2024/825, Official Journal of the European Union; MoEFCC, India First Biennial Transparency Report (BTR-1) to the UNFCCC; ISO 14068:2026 Climate change management: Carbon neutrality (ISO committee page; replaces ISO 14068-1:2023); SBTi blog: Countdown to validation: new resources to prepare for the Corporate Net-Zero Standard V2.0 (2026)

This article was prepared with AI assistance and checked by the GreenEye team against the sources shown in each section.

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